MANAGEMENT

With an integrated-team based management approach, NCSM has the right skills, people and reach. It delivers cost-effective, creative and intelligent solutions with exceptional levels of implementation, influencing audiences and stakeholders worldwide.

Avi Yair
Founder & CEO

Avi Yair, a veteran in marketing and communications, has worked at the center of business and politics in Israel for many years. Avi was formerly Senior Vice-President of Ruder Finn Israel, an international agency offering fully integrated public relations, marketing, and advertising services.

While building Ruder Finn Israel into a $2.5 million per annum company, Avi represented more than 40 clients, including notable Israeli public companies, such as; AudioCodes, ECI Telecom, DSP Group, CompuGen, and Kerex. In addition, he advised numerous venture-related start-ups, successfully designing and implementing their international marketing plans. Amongst these are Proficiency, Procohn, Softwatch, and Scopus Network Technologies.

In addition, Avi brings to NCSM extensive experience in working with governmental clients. Some of these include: the Ministry of Tourism, the Ministry of the Environment, and the Ministry of Internal Security. Avi was also a key member of staff of the election campaign of the current Prime Minister Ehud Olmert, in his former appointment as the mayor of Jerusalem as well the ex-Prime Minister and current head of Likud, Benjamin Netanyahu.

Michael Horowitz
VP, Technology Group

Michael is a native of New York. He completed his academic studies at Brandeis University for a dual degree in Economics and Near Eastern Studies, after which he immigrated to Israel. Following a period of working in government public relations, Michael moved into the private sector and joined NCSM. He has currently accumulated over two years' experience, specializing in telecommunications industry media and representing global vendors of both hardware and software for top-tier communications service providers.

Marissa Levy
Account Executive

Marissa Levy brings her extensive background in journalism to NCSM, along with a deep understanding of media relations that stems from her prior work in the media industry. Prior to joining NCSM, Marissa worked as a reporter in several English language news outlets, and her writing has been featured in prominent publications such as USA TODAY, The Jerusalem Post, FOXNews.com, and the Jewish Chronicle. She holds degrees in Journalism and Political Science from The George Washington University in Washington, DC.

Sveta Raskin
Account Manager

Sveta Raskin brings an extensive amount of international marketing experience to NCSM. Before joining NCSM, Sveta was the business correspondent for The St. Petersburg Times in Russia, covering new-on-the-market international IT and mobile companies. Previously, Sveta worked for Morgan Stanley Investment Bank in New York, where she was an assistant for the global human resources management group. She holds a Marketing and International Business degree from New York University.