NCSM Strategic Marketing Launches European Division
NCSM to offer public relations services in Germany, France, Spain and Russia

Jerusalem, Israel, Nov. 4, 2007 – NCSM Strategic Marketing, an international public relations agency providing communications services across the globe, has today announced the formal launch of its European Division. NCSM's European division will provide public relations services in Germany, France, Spain, and Russia, as well as other markets in which these languages are spoken. NCSM has appointed Viktoria Dolburd, a veteran of several years experience with multilingual media and public relations in Europe, as director of the new division.

With the launch of its European division, NCSM answers a key demand for a large segment of the Israeli business community. There are many Israeli exporters who need to market products in many countries simultaneously, but face challenges in coordinating various local initiatives or are unable to budget for numerous foreign firms dedicated to each market. NCSM is the first Israeli agency to bring international PR veterans in to one centrally managed team, offering a program that is both better coordinated and more cost-effective, enabling a wider range of Israeli companies to build their reputations worldwide.

"The establishment of NCSM's European division fills an important need in the Israeli market. Many Israeli exporters are under the impression that they must look to foreign firms for a quality public relations campaign in targeted local markets, but the results we've achieved so far have proven that multinational, multilingual campaigns can be managed just as well from within Israel," commented Avi Yair, founder and president of NCSM. "In addition, the fact that we can combine our global reach with the personal involvement of our management with each client has enabled us to better coordinate each campaign for results which are more meaningful in terms of the client's overall business objectives."

This expansion follows on five years of successful campaigns in the USA, UK, India and other regions, promoting Israeli companies such as TTI Telecom, Telrad Networks, Outsmart, and cVidya Networks. In addition, initial projects in Germany and Russia which began in early 2007. Avi Yair launched NCSM following decades of experience in marketing and business communications, as well as number of years as a consultant on the Israeli governmental scene.

About NCSM

NCSM Strategic Marketing is an international agency delivering public relations and communications initiatives across the globe. It offers the rare mix of central management capabilities of a large global agency, with the flexibility and attitude of a small, client focused firm. Having worked with scores of diverse organizations in several countries around the world such as America, Germany, Spain, Russia and France, NCSM has the skills and expertise in dealing with various cultures and numerous disciplines. Clients span from veteran public companies as well as recent startups, including TTI Telecom, Telrad Networks, Outsmart, and cVidya Networks.