NCSM PRESIDENT & FOUNDER AVI YAIR TO SPEAK AT PR NEWSWIRE'S 2009 MEET THE MEDIA EVENT

Jerusalem, Israel – April 27, 2009 – NCSM Strategic Marketing, a strategic marketing firm offering organizations marketing, public relations, and communications solutions across the globe, announces that NCSM founder and president Avi Yair will be featured as a headline speaker at PR Newswire Israel's 2009 Meet the Media presentation. Mr. Yair will be joined by speakers from the media and analyst industries at the event to take place at Ramat Gan's Yasmin Gallery Hall May 5.

Mr. Yair, a veteran in marketing and communications for Israeli hi-tech, governmental, and non-profit organizations, will speak on the importance of communicating with the media during recession times, and how to execute a qualitative public relations campaign under budget constraints. For those companies wishing to give their PR campaigns a global reach, Mr. Yair will discuss how to build effective international, multi-channel marketing campaigns.

“I’m very excited to speak at this year's PR Newswire event," Mr. Yair said. "I’ll discuss strategic ways to interact with the media and leverage company news on a budget, and provide best practices that illustrate the ROI to be derived from public relations efforts.”

NCSM (www.ncsm.co.il) is a strategic marketing firm offering organizations marketing, public relations and communications solutions across the globe. With an exceptional track-record for planning and executing unique programs and campaigns; NCSM drives results in direct line with business objectives.

Founded by Avi Yair, NCSM Strategic Marketing offers international services across a wide range of industries. Delivering the perfect balance of a small, personal firm with large agency experience, NCSM provides the rare combination of knowledge of domestic as well as global markets. Boasting a talented, multi-cultured team of professionals, NCSM manages communications initiatives worldwide, whether in North or South America or European countries such as Germany, France, England, Spain and Russia, among others.

Regardless of size of the business, whether a large public corporation or smaller start-up, NCSM customizes solutions to achieve specific marketing goals. Working jointly with each organization, NCSM identifies company, product, or technology messages that differentiate and capture market leadership. NCSM incorporates creativity, strategic direction and market knowledge. It defines an organization in a way that extracts and clarifies its unique value and implements initiatives with credibility, reliability and precision.