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Strategic Marketing and Planning
Branding and Positioning
Media Relations
Analyst Relations
Trade Show Support
Crisis Management
Direct Editorial Services
 
 
 

NCSM Strategic Marketing provides the full range of public relations services to clients both in the domestic as well as international arena. NCSM aims to enhance its clients reputations amongst all its stakeholders, whether consumers, investors, suppliers, partners or opinion leaders. Aside from the language barrier, there are always nuances in PR execution in different countries. NCSM’s diverse team believes in communicating the right messages, to the right audiences, while connecting with its clients on-the-ground. An international PR agency that values its clients and their respective business objectives, NCSM fuses the domestic corporate culture with global reach. It develops customized solutions to help navigate through various markets, regions and different business ethics worldwide.
NCSM delivers sophisticated public relations programs that extract an organization’s unique value through:

Strategic Marketing and Planning

Regardless of size or industry, NCSM methodically assesses and analyzes an organization’s reputation amongst all its constituents, whether stakeholders, competitors or industry influencers. NCSM works together with its clients to determine an organization’s strategic and creative marketing program. Our agency evaluates public opinion, emerging trends and current perception and its possible effects on an organization. The NCSM team then plans and creates tactics and programs that transform a company’s or brand’s character in a way that will engage and positively influence consumers, trade partners, media, decision makers and opinion leaders.

Branding and Positioning

In today’s dynamic and fast-changing business environment, organizations need a competitive edge. Whether an organization is establishing itself in a new market, launching a new product, repositioning itself in an existent market, or trying to maintain itself in an overcrowded industry - NCSM Strategic Marketing helps companies to define its strategic positioning as the first step in developing a communications program. By identifying an organization’s unique selling points and key advantages, NCSM aims to draw attention, build trust and cultivate support amongst its key audiences.

Media Relations

NCSM appreciates the uncompromising need to convey clear, credible and consistent messages to various media channels across the globe. Our team cultivates relationships with various outlets, whether the business press, technology trades, consumer or vertical media, print, broadcast, radio or online. Identifying key targets, NCSM effectively communicates and customizes messages to both international and domestic outlets. Whether researching and writing press releases, placing articles and opinion pieces or compiling case studies, NCSM creates and initiates stories that attain both qualitative and quantitative media exposure.

Analyst Relations

Analysts influence industries, set trends and guide decision makers. NCSM develops close relationships with industry analysts and provides them with a single point of contact for information regarding an organization. Facilitating ongoing communication between organizations and key analysts through face-to-face or telephonic briefings, NCSM works to better define and present a company’s industry positioning.

Trade Show Support

Trade shows, and conferences are an invaluable marketing and networking tool. They offer companies the chance to showcase new products, meet potential customers and secure strategic partners. NCSM assists its clients in developing a trade show strategy which creates impact and influences key audiences.

NCSM provides pre-show support as well as during and post exhibition programs designed to communicate corporate messages to all targets. In order to effectively pursue consumers, investors, suppliers and opinion leaders NCSM offers organizations the following trade show support services:

Pre-show support:

  • Trade show support training (personnel, increasing traffic flow, media training)
  • Assistance with trade show booths and promotional items
  • Developing marketing material

During show support:

  • Assistance and integration as part of the corporate team
  • Arrange meetings and interviews with key journalists and analysts
  • Increase traffic flow
  • Show site events

Post show support:

  • Review and analysis of trade show results
  • Follow-up procedures with journalists and analysts
  • Distribution of marketing packages and presentations

Crisis Management

In times of a crisis it is crucial for a company to be able to maintain a positive reputation among its target audience. NCSM assists organizations in managing issues before they emerge and escalate into serious problems. By conducting a risk assessment and identifying and prioritizing areas of high vulnerability, NCSM helps companies to develop communications plans that anticipate possible issues. Our staff also conducts media training and simulations and consults the management in times of crises to restore confidence and customer loyalty.

Direct Editorial Services

NCSM Strategic Marketing realizes the need to deliver credible, well-written content to media outlets. With an in-house editorial staff, NCSM provides content in various languages, whether it is drafting announcements, ghostwriting bylined feature articles or generating case studies. NCSM combines multi-language journalistic skills such as English, French, Russian or German, resulting in professional, concise corporate documents across a range of industries.